B L o g s

Microsoft Excel is a leading spreadsheet program developed by Microsoft for Windows, MAC, Android, and IOS. It has a wide range of features such as data sorting, built-in formulae, find and replace command, automatic edits, and different chart templates to name a few, this is why it is being used in most institutions for different tasks like data entry, accounting, time management, programming, financial analysis and many more. 

In simple terms, branding means marketing or promoting a specific entity. The entity can be anything, a person, an organization, a product, and anything one can imagine. Considering the fact that there are so many kinds of brandings, they have a few names for each type. So here I have some of the most relevant ones at present!  Let’s dig in and find out which one are you looking for!

Building brand equity means building the value of your brand, which obviously is the most important marketing sphere. The value of the brand is determined by the customer experience, how you treat your customers is the scale to determine your brand equity. 

Going viral? Nah, it’s not about that. Going viral using some tactics for a short time and then it getting backfired is not a very effective way to put your word out!  Then what exactly is buzz marketing?

Youtube is so much fun and addictive, search for your interest and it just doesn't let you get out of the bubble. It keeps suggesting different videos related to your interests and you keep falling into this vicious circle. Trust me, it’s really difficult to get out of it!

The first question is, what is a brand community? And is it important?  A brand community is basically your circle, just like other communities, a group of people who share the same interests. Now how is it beneficial for your brand?  Your online community exists in various forms such as your social media influence, email subscriptions, etc. It is a very effective way to build brand loyalty and trust amongst existing as well as potential customers. 

Influencer marketing is a type of social media marketing where the brands get their word out through a group of people who have a strong social media base commonly known as influencers. Brands have been following this style of marketing and it has been found extremely effective, but there are a few trends that are pretty common in the world of influencer marketing that is not effective and a waste of time and money! 

niche marketing targets a specific group, where a brand might see most of their potential customers and people who would benefit from the services provided by them.  Now, we know considering the size of the audience, it can be very difficult to divide them into groups of different categories. Let’s see some of the factors that determine your perfect niche

Linkedin is a rather professional platform as compared to the others and is used to introduce people about you and your business and connect with people sharing similar interests, it even allows job seekers to post their CVs and employers to post jobs. As it is a professional platform, it is very much suited to promote your business.

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Again, like all other socials, Pinterest is accessible from any device of your choice. You can either download it or visit it through browsers, just type in pinterest.com.

Twitter is a hub of hashtags, this is where the trend started, it allows you to post in a maximum limit of 140 characters, and therefore these posts are called tweets! So creative. It is a good platform to promote your business in a short and sweet way as a reader gets an idea of what your brand is about and if he/she is interested, they can follow you.

Talking about Snapchat, it is much popular amongst the younger audience, so if that age group is your target then this app is a gem for you, it allows you to broadcast messages, and lets your followers subscribe to you so that they get notified every time you post something, such as a new launch or updates. 

Facebook is a platform primarily used to upload your pictures and statuses and tag your friends who were present with you in an event and share it with the world, but now after facebook its business tools, it has been widely used for promotion purposes, you can create a separate page for your business and handle all your promotions there itself. You will need a Facebook id too in order to make a page so it would be better if you create a different id by the name of your brand instead of linking the page to your personal id. 

Instagram is the most popular app amongst teens and young adults but nowadays the older generation has started entering this world too and therefore it is a great platform to promote a business, in addition to this, they have amazing engagement tools!

Considering the fact that most of the time a huge chunk of our population spends is on social media, is it a very creative platform to promote your idea, be it business, creation, hobby, literally anything a person can think of. Social media can be beneficial for both, your existing customers and potential customers, how? Let’s see.

A mobile application also known as an app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Though your users can visit your website too, apps have been specially designed for your mobile and therefore it is much easier to use it and it makes the user feel more connected when they download the app and get notifications about updates and offers, obviously, too many notifications will be considered spam so we need to keep that in mind! Website and application, both work hand in hand. The website is used for awareness and the app is used for sales. 

Using social media to promote your business or thinking about starting? Don’t worry we got you! All the socials have different image and video dimensions and we need to keep them in mind while designing posters, ads, posts, or while editing videos. So this is a complete guide, where you can find dimensions for every feature of top socials. 

Using hashtags to promote your business on social media is very crucial so as to broaden your audience base and grow your engagement. It makes your content discoverable by people engaging in a common theme and hence connects with them. But is it that easy to just incorporate hashtags in posts and be successful? The answer is no. There are millions of brands using hashtags, trying to reach more people but only some of them are successful. There are some dos and don’ts for hashtags too.

A lot of entrepreneurs and business owners these days prefer having a social media presence rather than a website but do not realize what all they are missing out on.  Having social media presence with a website is the way to go! Social media acts as a catalyst in the process of promoting your brand and establishing brand identity. Your website is known as the backbone of your business for many reasons,

Whenever someone lands on your website they have a lot of expectations. Let's dive into their perspective,

Companies put a lot of effort in order to attract young customers and one of the chief strategies is staying updated, be it in consideration to branding, marketing, advertising, or selling of the product. For all these factors to be satisfied we need to be aware of some terms that Gen Z (slang used for everyone born after the year 1996) is using these days!

Catchy phrases are short but attractive slogans used by brands to let the customer know about them in a creative way. It is basically used for marketing, as it encourages people to know more about a brand. 

People dreamed about controlling their home appliances sitting in one place in the past and imagined it being true in the future. Well, guess what? They were right! Home automation isn’t a part of the future anymore, it's here.

Visibility is an important factor that dictates its success. The more people get to know about a brand the more visibility it gets, maybe the people, who are looking at your brand’s advertisement, do not have anything to do with it directly but they might recommend it to people who might need your services, so you need a place in their head for a long time. Therefore it’s important to reach the right audience.

How many times have you procrastinated making a decision?  Someone comes to you with an offer and you are pretty impressed by it but you still say that you will think about it, after a few months you forget about it and move on with your life. Every time you do this, just remember, you are losing an opportunity that really could have been very useful for you and your business. 

We all are attracted to social media and spend a large chunk of the day surfing through it. Brands have used social media extensively to promote themselves, interact with the audience, get to know them, put their word out to the world, increase their visibility, and whatnot.

There is a lot of negative commenting going online about celebrities, people’s lives, brands, and every area. This negativity can be toxic for sure but let’s talk about brands, if a user is not satisfied with your product or service and comments about it, that isn't toxic and therefore shouldn’t be ignored. It gives you an insight into the faults of your own company and therefore can help you improve and eventually get better. 

We can see some glimpses of it already, Facebook was one of the most popular platforms amongst teens in 2011, suddenly there was a shift on Instagram. Now as we can see Instagram has taken over the teenage world. It wasn't a big surprise when Mark Zuckerberg, the CEO of Facebook bought Instagram for $1bn.

Deciding the perfect color scheme is a huge task that involves a part of science and even art, I explained how color theory works, in one of my blogs, check it out if you want to know more about it. 

Home automation is a new and very useful phenomenon. Utilizing technology in the best way possible and making our lives easier. This is something every person would want to know more about, but for now, not many people know about it. What's important is, putting this idea out to the world so that people know what effective use of technology has led to it. Who wouldn't want to control their house switches, doors, windows, alarms, and literally everything from the comfort of their bed? 

Marketing refers to the series of measures a company takes in order to boost the buying or selling of their product or services. These measures should be well thought and designed in order to fulfill the desired goal. The success of marketing strategies depends on a large variety of elements. 

Animation is not only popular amongst kids, let’s be honest, we as adults love animations too and don’t worry no one can blame you for this. Animations are aesthetically pleasing and leave you feeling ecstatic every time you get a glimpse of it. 

The shift of the marketing world to the internet happened a long time ago, it's not a very recent phenomenon, companies got worldwide visibility and marketed themselves online. The Internet has helped many small businesses grow and introduced many new ideas and innovations.