Home automation is a new and very useful phenomenon. Utilizing technology in the best way possible to make our lives easier. This is something every person would want to know more about, but for now, not many people know about it. What's important is, putting this idea out to the world so that people know what effective use of technology has led to it. Who wouldn't want to control their house switches, doors, windows, alarms, and absolutely everything a person can think about, from the comfort of their bed?
For people to know about it home automation needs to be promoted, and what better way than to promote it through social media. Social media is actually a very useful and cheap platform, you do not have to pay for advertising if you have a strong enough base on it.
Everyone knows how social media is used, from kids to adults everyone is using it and it has definitely become a part of life. All of us are aware of these facts, the main question is how to use social media effectively, so as to promote your business.
If you have a home automation business and want to promote it,
The first thing you need to be aware of is what is your target audience and which social media platform is used by this share, for instance, let’s consider the target audience to be from the age group 16-30 years. Youtube, Instagram, and Snapchat are said to be most popular amongst this age group.
Youtube is used for sharing videos that are a little lengthy, so you can use this platform to show people how your products will work, how efficient they are, and how it will make their lives easier. You are not the only one who will be doing the job, many people post videos reviewing the products they used and ask people to buy them if they find them satisfactory.
Some tips to follow while using youtube for business:
- Upload high-quality content.
- The video should be recorded in an area with good lighting.
- Use relevant tags
- Use attractive thumbnails
- Promote your video on other platforms
- Interact with your subscribers
- Push people to subscribe to your channel
- Upload frequently
Now let's talk about the one and only Instagram which has a hub of different features.
INSTAGRAM FEATURES AND TIPS ON HOW TO USE THEM
- Reel: a short 15 to 30-second video feature
- IGTV: For video at least 1 minute long, to 15 minutes as its max.
- Post pictures and videos on your feed
- Now Instagram has also added a feature called guide where you can add your favorite places, products, and more from across Instagram and publish them.
- You can interact with your audience through your stories. They have features like polls, questions, quizzes, etc.
- You can even go live and share the updates and new launches.
- It is said that a new feature is about to be launched, the Instagram marketplace, where you can buy and sell products.
So basically Instagram is an all-in-one platform that is very useful for businesses, considering its features.
IT'S FINALLY TIME TO TALK ABOUT SNAPCHAT!!
To begin with, Snapchat is an app most popularly known for its creative filters also known as lenses and disappearing messages. It even lets you know when someone takes a screenshot of your chat or saves the images you send them, therefore it is said to be very safe and user friendly, and last but not least maintaining streaks!
Now let's look at it from the perspective of promoting business,
- Snapchat has a discover feature where people can subscribe to brands to see what's new and get notified every time their favorite brands post new content.
- Brands create sponsored lenses and which can be used by users of the app and indirectly promote your business.
- People already using your products or services can tag you and review it on their snap stories!
- Offer discounts and promo codes to your subscribers.
- Promote new products on your stories and let your subscribers know about them.
So this is how easy it is to work your way through social media. I personally find it extremely interesting and creative! Try promoting your business by following these easy steps. Don't forget, you may follow all these steps but the key to success in social media is good content!