A lot of entrepreneurs and business owners these days prefer having a social media presence rather than a website but do not realize what all they are missing out on.
Having social media presence with a website is the way to go! Social media acts as a catalyst in the process of promoting your brand and establishing brand identity.
Your website is known as the backbone of your business for many reasons,
Helping you get found online
Websites help your potential customers reach you from anywhere in the world if they are searching for a service provided by you. It can be even more effective if it is a search engine optimized website.
Establishing credibility
People only interact from websites that are credible and trusted. Don’t worry, your website has got you covered!
Having a good and informative website gives the brand more recognition and definitely more credibility, which immediately builds trust between your brand and the audience.
Ownership
The website gives you a sense of ownership, you can update it with new features whenever you want, your customers can contact you at any time of the day, you can design according to the vibe of your brand, and if you want to go with the trend and stay updated you can redesign it anytime with the latest features to give your customers an unforgettable experience once they land on your website!
Sales funnel efficiency
The website provides efficiency in your sales funnel by taking your clients from the awareness stage to the interest stage and so on. A powerful sales funnel can be very effective in driving audiences to your websites and generating leads.
Cost-effective
Keeping in mind what you will get in return, having an updated and informative website is very cost-effective and to add on to it, you will have the ownership of it forever.
Trackable
Using analytics tools is very effective so as to know the strengths and weaknesses of the website of your brand, they show insights of every click or visit on your site. What most of the customers click on, the number of people who visited your website, the age group that is more active on your website, and everything revolving around it. According to these insights, you can mold your website content.
Connecting with your customers
Your customers can register themselves on your website or subscribe to your E-newsletter for updates and new launches and can even interact with your brand. More interaction leads to a better customer experience and therefore your customer stays with you for a future reference too!
There are so many more benefits of having a website and there are way more of having a website as well as social media presence, both of these go along very well. Website is your main working hub and social media is used to promote it!