Linkedin is a rather professional platform as compared to the others and is used to introduce people about you and your business and connect with people sharing similar interests, it even allows job seekers to post their CVs and employers to post jobs.
As it is a professional platform, it is very much suited to promote your business.
Let’s see how to set up an effective LinkedIn profile…
Linkedin can be accessed through any device of your choice, you can either download the app or visit it through any browser, just type in linkedin.com
Click on join now as you want to create a new account. Even if you already have an account for your personal use, make sure you make a different account for your brand and dedicate it solely to the brand.
Fill in all the details and set up the page. Make sure to keep your profile professional yet creative and engaging. Linkedin has a very simple interface and it’s very simple to go through the instructions.
You just need to follow the steps and it’s a pretty simple process.
You are all set to present your brand to the world and benefit your potential customers!
Some common things to keep in mind while using any platform :
Your personal profile should not be linked to your brand page, create a new account solely dedicated to your brand
You might need to create an email id for your brand and use it for all the socials so that it’s easy to access all of them.
Creating an effective username is very important, it has to be unique, so you can check if the username of your choice is available by typing it in.
There are certain things to keep in mind while choosing one, it should be relevant to your business, minimum use of characters like underscores (_) or full stops (.) or numbers, simple yet creative usernames attracts more people and is easy to remember.
Content is the key, always make sure you provide the content your audience wants to see. Insights can be a great help in knowing what is the type of content your audience engages with the most.