We can see some glimpses of it already, Facebook was one of the most popular platforms amongst teens in 2011, suddenly there was a shift on Instagram. Now as we can see Instagram has taken over the teenage world. It wasn't a big surprise when Mark Zuckerberg, the CEO of Facebook bought Instagram for $1bn.
Now let’s dig deeper and see the reasons why Instagram is overshining facebook
- Firstly, Instagram is mobile-friendly: Remember the time when we used Facebook on our mobiles with the plain interface which felt very congested? This is the first reason people shifted to Instagram, it is more mobile-friendly and has a very user-friendly interface. Even now, as of 2021, Instagram has more features and a better interface and therefore will be more successful in the future.
- Secondly, Instagram has an inbuilt messaging feature: Instagram has an inbuilt
messaging feature, so you don't have to install another app to chat with your friends, whereas Facebook has a messaging app called a Facebook messenger and you need to install it to chat with your friends. This makes Instagram more preferred by users.
- Next, Instagram is a good platform for brands: First of all, it's obvious because Instagram has more users, so it's better for brands as they will get more visibility. Secondly, Instagram has many features such as reels, IGTV, stories, etc that help you promote your brand and even interact with your audience.
- Safer and more personal: Instagram is safer than Facebook. On Facebook people can go through your profile without you knowing, whereas on Instagram, you can accept requests from people who you know, and only they will be able to see your profile.
These are some of the reasons why Instagram has a better future than Facebook!