A mobile application also known as an app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Though your users can visit your website too, apps have been specially designed for your mobile and therefore it is much easier to use it and it makes the user feel more connected when they download the app and get notifications about updates and offers, obviously, too many notifications will be considered spam so we need to keep that in mind! Website and application, both work hand in hand. The website is used for awareness and the app is used for sales.
Connect with your customer
If a user has downloaded your app and finds it impressive, once they click out of it you will be able to send them notifications introducing your new launches, updates, offers, promo codes, or anything that your customer might need. It makes the user feel more connected and personal. In addition to this, it is much time-saving, as they won’t have to visit a browser and then visit your website, you are just a click away, right on their mobile screen!
Easy accessibility
As it is easier to access as it is right there on your screen it is less time-consuming for your existing customers but you definitely need a website to create awareness and attract new customers. If you have an app you have made it easier for your customers to reach you even while they are working, traveling, or are in a hurry.
Everything revolves around visibility
As we all have heard, visibility is the key to success, it can never be wrong no matter what time frame we are referring to. With such a busy working schedule and fast track life, people use smartphones to look stuff up instead of laptops, as it is less time taking, if you have an app for your business you are visible to your customer every time they unlock their phone, which is definitely a large part of the day. This visibility is much more effective than a person can imagine, though this goes for your existing customers. To attract new customers, you need a website where you can create brand awareness.
Customer service
As it is more accessible, it is easier for your customers to leave feedback about how they feel about your product or service, which is beneficial for you as well as your new customers as they can trust you on the basis of the feedback and make a conclusion based on them. They are beneficial for you too as you can enhance your products more judging by people’s reaction and what they feel is not right about it.
We can conclude by saying that apps are beneficial for many reasons but not to forget, websites and apps go hand in hand. Websites create brand awareness and apps are responsible for sales and engaging with customers.